ISPO Cina 2009

With 13,500 trade professionals (2008: 11,500), the 5th ispo china winter, which took place February 19–21, 2009 at the China International Exhibition Center (CIEC) in Beijing, ended Saturday with a 17% increase in visitor numbers. The three days of ispo china 09 in China’s snow-covered capital city were a showcase of the rapidly growing sporting goods industries in Asia. Professional visitors populated the fairgrounds consistently during all tradeshow days with high expectations to see many new brands, products and technologies.

These expectations were clearly met and even surpassed by the more than 300 international exhibiting brands, last but not least enriched by the new
segment “Mountain and Winter Technologies” provided by ispo china’s cooperation partner Fiera Bolzano. The Italian tradeshow organizer’s “Alpitec China 09” was part of ispo china for the first time, occupying half of Hall 2 at the CIEC.